Have you ever read a post, blog or sales page and thought ‘wow, did they read my mind when they created this? Let us tell you a secret: no, they didn’t read your mind – they asked you. Or at least, people who were very much like you. That is the power of ideal client research. By having the right conversations with your target audience and asking the right questions, you can make sure your offering meets their actual needs, not the needs you assume they have. You can even get them to tell you how best to sell to them (yes, really!). This session will cover what the ‘ideal client’ is, what questions to ask and what to do with that information to make you a client magnet.

Full Presentation Approx. 30 mins

16th February 2021 | Freelance Festival 2021 Presentation

Katie Spreadbury, Orangesheep Research

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